The Philly 10K is an annual road race in the heart of Philadelphia that offers runners a the unique chance to run through dense urban neighborhoods never raced through before. Now in its fourth year, The Philly 10K has sold out each year in less than a week.

The Philly 10K is our first brand built and owned in house through a joint partnership with Philadelphia Runner. We oversaw brand development, naming, and identity and executed marketing strategy, partnerships, event planning, and all aspects of the runner experience.