hgAthletics is a sub brand of honeygrow, an innovative fast casual restaurant with locations in New York, Philadelphia, Baltimore, and Washington DC.

hgAthletics was created to provide a community for health-conscious honeygrow customers to come together and explore the city in new ways centered around being active. I worked with their in-house design team to come up with a brand strategy and programming ideas and handed off a roadmap for future events and brand growth for honeygrow to execute.